To maximize the marketing power of your new B2B or B2C website, we apply expert user experience (UX), conversion rate optimization (CRO) and search engine optimization (SEO) techniques.
Most important, your new website will be responsive – able to adjust automatically for optimal viewing on desktops, tablets and smartphones.
Today, this is a necessity.
Offering a full suite of Internet marketing solutions, we build-in high-quality, critical marketing functionality, such as SEO, UX and lead tracking.
Your website will be more than a pretty face; it will be visible in search and built to turn passive visitors into interested prospects.
We ask for your input at all along the way, from style tile selection to rough sketches to final design to content. Because we seek your involvement in small,
bite-size “chunks,” your task is never overwhelming. However, your steady input keeps our development in line with your expectations at all times.
TECHNOLOGY EXPERTS
People spend a lot of time online these days, and know when they are looking at stock photography and the same web page design they’ve seen in 50 other places. Using a non-custom design for your site sends a signal that your business is no different from somebody else’s, and that you are just going through the motions. This attitude will not inspire your website visitors to make an inquiry or place an order. Custom design makes your business stand out from the crowd. It tells visitors that you are an expert and take your business seriously. Customized imagery and photography, unlike most stock photography and images, adds vitality and detail to your message, enabling you to showcase key features and benefits of your products and services, and also your facility, inventory, personnel and other aspects of your business that motivate visitors to convert.
In many cases, a custom website can actually save you money over a template site — by going with a canned website design package, you may end up paying for functionality you don’t need! A custom site is priced to fit your needs and your needs only.
However, having built websites for more than two decades, we know that basing a decision on published web design pricing is dangerous and should be avoided. Why is this the case? The problem is, without first establishing your website requirements, looking at the price for website design is meaningless. Web design fees are a function of project scope, and no two project scopes are identical. Before any agency can give you a meaningful cost for website design, it must first understand all of these 20 scope-related issues.
As you can see from the list of issues above, starting with a web design price amounts to throwing a dart. When prospects come to us for a new site proposal, we often find that they are in one of two situations:
Some companies have paid $10K for a site they should have spent $20K on.
Some companies have paid $20K for a site they should have spent $5K on.
Either situation is bad. Obviously it’s bad to overpay for a website, but underpaying can be just as costly if not more.
For lead generation, ROI is all-important. For example, if the $10K website generates $1K in annual ROI, but a $20K site would have generated $30K in annual ROI, the extra spend is obviously well worth the effort.